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Idealsoft
Jan 6, 20235 min read
Media planning strategy problems? How to fix it so it's flawless
As the marketing landscape evolves, new techniques emerge, new channels open up, and the competition for consumers’ attention only gets...
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Idealsoft
Jan 6, 20235 min read
The B2B guide to winning the long-game with social media
B2B businesses have not been the traditional stars of social media. While fashion brands, car companies, and fast-food chains have found...
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Idealsoft
Jan 6, 20234 min read
Agency vs. In-House: What’s Better for Your Media Buying Strategy?
When you’re expanding or improving your marketing strategy, you’ll likely be faced with that age-old question: do it yourself, expand...
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Idealsoft
Jan 6, 20233 min read
What B2B can learn from B2C when turning potentials into clients
The challenges that B2B marketers face are becoming increasingly nuanced. To be effective in your strategies, you need to: Understand how...
6 views0 comments
Idealsoft
Jan 6, 20236 min read
9 ways to promote your NFT drop successfully
There are hundreds of NFT projects launching every month in 2022. But as any experienced NFT collector will tell you, simply releasing a...
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Idealsoft
Jan 6, 20233 min read
The MISE principle for selling a product online
One of my greatest marketing teachers was my dad and he often offered unsolicited advice on how to be a more effective marketer. He was a...
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Idealsoft
Jan 5, 20234 min read
Media planning best practices to boost brand exposure (and ROI)
If you’re looking to improve your media buying strategy, boost your brand awareness, and drive exposure, we’ve compiled a few media...
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Idealsoft
Jan 5, 20235 min read
Budgeting media buying costs for better ROI
A powerful strategy for media buying is one of the most important tools a marketer can employ to increase brand visibility and audience...
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Idealsoft
Jan 5, 20234 min read
How to protect your marketing budget and keep growing during a recession
It's no secret that cutting your marketing budget during a recession is one way to conserve expenses. But before you do that, stop and...
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Idealsoft
Jan 5, 20234 min read
5 questions to ask your marketing agency during a recession
In recession times, businesses may have to tighten their belts and make tough decisions about marketing and advertising. Strategies that...
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Idealsoft
Jan 5, 20236 min read
5 ways to effectively spend your end-of-year marketing budget
The end of the year — and your Q4 wrap-up — is looming, and if you’ve got leftover marketing budget to burn, the next few weeks can feel...
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